OUR BRAND

We are a ready-to-wear clothing brand made from high-quality African patterned fabrics. The models chosen are classic European in style but practical in nature.
The brand was born out of the need to reach an audience that usually doesn't have access to atelier-made garments, mainly due to their cost and consequent lead time. TrulyAfro currently offers ready-to-wear garments in standard sizes ranging from S to XL, with the particularity of being unique.

Our garments are designed and meticulously cut by our stylists, in an atelier setting, and then sent for manufacture by professional seamstresses, with the highest standards of quality.

The detailing, finishes and details are only common in the big brands. All the garments are entirely made in Portugal. Because they are cut by hand in an atelier environment, the designs of their patterns are effectively respected. The careful choice of fabrics used, in terms of their quality and taste, which is evident in the designs, is absolutely crucial in defining the lines we present. It is the full embodiment of the Slow Fashion concept.
 
All the fabrics used come from the European countries that have given the most attention and dedication to this type of textile - Holland and Belgium. The fabrics chosen are WAX, 100% cotton, printed in a variety of bright, cheerful colours and the conditions for their best use/maintenance are described on their textile labels.

We try to produce basic models that are easy to combine with other garments and are therefore very versatile and practical to wear. They are suitable for any environment: casual, work or formal. It all depends on the combination and, of course, the garment chosen. These are items that make a difference when putting together a look because they are very original, cheerful, brightly coloured and combine very easily with the basic pieces that usually make up everyone's wardrobe.

The prices established for TrulyAfro incorporate not only the high quality of the fabrics and clothing, but also the dignity of those who work with us at all levels, practising our brand, a remuneration policy above the Portuguese average and seeking to maintain the indispensable profit margins at a level that is absolutely essential to our existence.

We also pay close attention to fundamental investments in marketing and advertising, but we never compromise our principles. We are a brand that embodies the Ethical Fashion concept.