OUR MISSION

The Vision of Luiana Abrantes

Behind every TrulyAfro creation is the vision of our talented stylist, Luiana Abrantes. Her designs marry modernity, comfort, and practicality seamlessly. Each model is carefully crafted to not only look fantastic but also cater to the demands of contemporary living.

From Concept to Creation

The journey from concept to creation is a testament to our dedication. We use technical data sheets to craft molds that bring our design visions to life. This phase demands profound technical expertise, and it is where the true essence of our garments comes alive.

At TrulyAfro, we guarantee the quality and design integrity of every garment we create, from its inception to the final product. We invite you to explore our collection, where culture and contemporary fashion coalesce into a tapestry of beauty, craftsmanship, and cultural celebration. Welcome to TrulyAfro, where every piece tells a story.

The Art of Precision

Our commitment to detail is unwavering. We document the technical intricacies of each garment in meticulous technical drawings and accompanying technical sheets. These documents provide insight into every facet of construction, from pattern components to stitching techniques, trims, closures, fabric choices, and patterns.

Craftsmanship: A Testament to Excellence

TrulyAfro takes pride in crafting each garment with dedication and precision. Our skilled artisans hand-cut every piece, respecting the integrity of the chosen patterns. For us, the rule is simple: pattern integrity above all. We prioritize comfort and versatility, allowing our garments to effortlessly blend with basic pieces, making them suitable for both casual and formal occasions. Our diverse range of models ensures you’ll find the perfect outfit for every event.

Rich & diverse tapestry of african culture

At TrulyAfro, we are passionate about celebrating the rich and diverse tapestry of African culture through our clothing. Our brand is a harmonious fusion of African fabrics, resplendent with colorful patterns inspired by various African countries, seamlessly integrated with Western-style clothing models. We believe in creating fashion that not only looks stunning but also embodies the spirit of Africa’s vibrant cultures.

Choosing Patterns with Purpose

Our journey begins with the careful selection of patterns that not only exude beauty and a rich color palette but also resonate with the essence of each garment we produce. These patterns are more than just designs; they are stories waiting

to be told. We meticulously consider how each pattern can be applied to our garments, ensuring that it complements the attire, enhancing its visual appeal.

Quality is Our Signature

In our pursuit of excellence, we place a premium on quality sewing, impeccable finishes, and the use of top-tier materials and accessories. Every stitch is a testament to our commitment to producing clothing that not only looks good but feels exceptional to wear.

True African Patterns / Permanent Collection

Our permanent collection (Women's and Men's Collections) consists of essential designs, designed to easily match the pieces you already have in your wardrobe. These versatile pieces are suitable for any occasion, whether a formal event or an informal gathering, depending on your style choices. The collection remains in production throughout the year, with some variations in the patterns chosen and sometimes with the introduction of new designs. These pieces are not limited to the seasons and can be worn all year round. We use authentic, high-quality African patterns for women and men.

True African Design Women / Star Collection

Our exclusive collection features pieces created for special occasions. This is a limited offer, with only a few pieces of each model produced. In addition, we offer a customised ordering option (see conditions in the ‘Tailor-Made’ option in the main menu). Each piece features delicate craftsmanship, contemporary designs and a strong influence from 1950s fashion, elegantly accentuating the female silhouette through sophisticated midi or long models.

Our Valued Customers

At “TrulyAfro”, our clientele comprises modern, vibrant women who have an affinity for the lively colors found in African patterns. They identify with our models for their simplicity, practicality, and distinctive charm. Simultaneously, they appreciate pieces that make a statement and add a touch of distinction to their style.